Brands spend millions and millions of dollars creating content that consumers like, but ‘liking’ something doesn’t compel them to share it. Social media especially has given brands the opportunity to interact and attract consumers instantly but with so many brands vying for their attention – consumers are in complete control of what they choose to read, view, download, and share. Have you ever considered why some things go viral and why some things don’t? Consider this – a brand can spend thousands of dollars promoting a contest with the offer of a great reward and get no traction at all while an individual can spend zero dollars pouring ice-cold water on themselves – spurring the #IceBucketChallenge and generating engagement from hundreds of thousands of people in a matter of days. How To Make An App Go Viral – The Psychology If you’ve ever wondered how to make an app go viral, you’re in luck in this guide, we’re going to give you what you need to know to generate and maintain viral success for your mobile application. Apps go viral for the same reason that anything goes viral – and it’s more a matter of psychology and positioning than anything. However, this just simply isn’t the case. It seems that the only difference between the overnight success of an app like Pokemon, and your new mobile app or game, is mere chance. Those who go viral, on the other hand, may be able to attract thousands of downloads within a matter of minutes.įrom the outside, app virality seems like a stroke of luck – a cool app gets released at the right time and people love it so much that they want to tell all of their friends about it. With traditional routes, app developers may take years just to establish an initial base of a few thousand users. These days, every app entrepreneur wants to know how to make an app go viral. Viral traction is organic and quick-acting, and if taken advantage of, can put your product or service in front of millions of eyes in a matter of days or even hours. From the offices of app startups to the boardrooms of multinational corporations, going “viral” has been a huge topic of discussion over the last several years.

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